Why Joining a Company With an Internal Brokerage Could Cost You Your Business
In the right circumstances, becoming a freight agent can be a fantastic career choice, filled with opportunities to focus on bringing in first-time clients, building relationships, and exceeding the expectations of shippers and carriers. The freedom, pay, and level of control can be enticing. However, in the wrong situation, joining a freight brokerage can be a debilitating decision.
One of the riskiest moves for a freight agent is stepping into an organization that runs its own internal brokerage. As an agent, you shouldn’t have to compete within your company to keep the business you’ve already secured.
The professional relationships you’ve developed are a huge part of your success — both now and for many years to come. You may lose some of those relationships through natural attrition, but that healthy fear of competition should stem from external agents, not from people within your company. Freight agents who are forced to compete with an internal brokerage spend too much time looking over their shoulders.
Burning Out From Unnecessary Competition
The constant struggle to drum up new business is as American as apple pie, but it’s not always necessary. While a certain level of competition is good for keeping you sharp, undue competition — the type that’s common with internal brokerages — burns salespeople out far too quickly.
Within a brokerage, each independent freight agent should be able to plan his or her business development strategy based on the tools at hand, without fear of being blindsided by salespeople who supposedly are on their own team. Natural growth unfolds as a result of healthy competition — not because of stressful, excessive pressure from an internal brokerage.
Lack of Freedom and Support
Many experienced freight agents are recognizing there’s a balance between too little freedom and too little support. The sweet spot is where independent freight agents thrive.
With a company like Freight Tec, these talented independent agents have the autonomy to use their time-tested processes to close deals, enjoy the fair gross profit commission split they deserve, and have the back-office support that’s so difficult to obtain outside an established company. Benefits such as paid-for technology platforms and exhaustive back-office administrative help are game-changers for many agents.
Leave Internal Brokerages Behind
The presence of internal brokerages is a thorn in the side of many excellent freight agents. If you’re interested in leaving internal brokerages behind, explore the benefits of becoming an independent freight agent by emailing your questions to firstname.lastname@example.org. Or, learn more about the perks of the independent freight agent lifestyle in our infographic.