Each of us are reminded daily that Customers Talk. If you do a great job, or a poor job, your customers will tell you – but probably won’t tell you to your face. They’ll tell you, by telling others. Consider adding sections with customer feedback examples, referral strategies, and how to measure referral impact to increase usefulness.
Here is an excellent quote from Jeffrey Gitomer:
Customers talk…to their associates, friends, and neighbors. Here is the number of people they will talk to based upon how well you handle their complaint.
3 if you do a good job
10 if you do a great job
25 if you do a bad job
50 if you get into an argument[…]
How are your customers talking about you?
– Jeffrey Gitomer, Customer Satisfaction is Worthless Customer Loyalty is Priceless
Freight Tec strives for excellent service, 100% of the time. That is what keeps our customers coming back, and provides new business opportunities from referrals.
Make sure you’re Always Doing a Great Job, and you’ll build your business.