On many levels, freight agent clients are no different than customers in any other industry. They want their needs met, they need to be treated fairly, and they crave predictability.
Sounds simple enough, right? However, it definitely takes a certain type of person to attract the right clients to increase freight business. It takes an exceptional freight agent, not just someone who is extroverted and great on the phone.
Independent freight agents with a special set of skills display these qualities that help them find and retain the right clients, or shippers: